Challenge

Need to rank well in Whitstable and surrounding areas for key search terms and all the surrounding areas. the old website was a Google site that did not rank anywhere. Note that in 2023 the client moved to Whitstable so we are redoing the SEO now for that town.

Strategy

The strategy was to take the basic content of the existing website and strengthen the look with a modern design that engages with visitors and flows nicely, whilst at the same time build in very strong onsite SEO.

Approach

We got as much info as possible from the client in terms of imagery and services. We then commissioned our copywriter to work with the customer to create content that reflects his business, him as a person and then optimised for SEO. This was then built into a fully bespoke design that we built on a top platform in WordPress.

Website

See the full locksmith website for Stronghold Locks and Doors.

Areas serviced include Whitstable, Herne Bay, Canterbury, Westgate on Sea, Margate and Birchington on Sea.

The Process

Getting the process right gets the website & SEO right!

Website Analysis

Understand how the existing website performs in terms of hosting, speed and content is carried out and benchmarked against the competition in the area using various analysis tools and manual reviews.

Keyword Research

We separate the wheat from the chaff to understand what search terms potential customers in the Bradford and surrounding areas use to find locksmith services. We then work with the locksmith to see what services are most important to be found for.

Content Writing

Content is king so the cliche goes. This is never more true than in the highly competitive locksmith market. We make sure that we get the right balance between imagery and content and that both are optimised for search terms and conversions to contact.

Website Optimization

Google and Bing are looking for fresh content to supply result to their clients with. As part of an ongoing hosting and SEO package we can continually optimise your website. this is proven to maintain your rankings and engage with visitors.

Case Studies

During autumn / winter 2021 we will be adding more case studies. Here are just a few.