Challenge

The original website was built using Square Space. Whilst our SEO work got Pick Me Locksmith to the second place on page 1 of Google the Square Space platform just didnt have the SEO capabilities to get to position so we had to redesign and rebuild in WordPress.

Strategy

The strategy was quite simple as the existing website performed reasonably well so we simply needed to replicate the existing content and enhance it with the additional SEO capabilities that came with WordPress.

Approach

As above our approach was to replicate and enhance the existing content. To keep costs minimised we used a WordPress template allowing us to focus the investment more on the SEO!  Note we are currently, a few years later, starting a full redesign so watch this space!

Website

See the full locksmith website for Pick Me locksmith in the Midlands… https://www.pickmelocksmith.com/

In support of their locksmiths services we created many landing pages including locksmith Derby, locksmith Tamworth, locksmith Swadlincote, locksmith Burton on Trent, locksmith Lichfield, locksmith Sutton Coldfield to name but a few.

The Process

Getting the process right gets the website & SEO right!

Website Analysis

Understand how the existing website performs in terms of hosting, speed and content is carried out and benchmarked against the competition in the area using various analysis tools and manual reviews.

Keyword Research

We separate the wheat from the chaff to understand what search terms potential customers in the Bradford and surrounding areas use to find locksmith services. We then work with the locksmith to see what services are most important to be found for.

Content Writing

Content is king so the cliche goes. This is never more true than in the highly competitive locksmith market. We make sure that we get the right balance between imagery and content and that both are optimised for search terms and conversions to contact.

Website Optimization

Google and Bing are looking for fresh content to supply result to their clients with. As part of an ongoing hosting and SEO package we can continually optimise your website. this is proven to maintain your rankings and engage with visitors.

Case Studies

During autumn / winter 2020 we will be adding more case studies. Here are just a few.