Challenge

Need to rank well in Sidcup and surrounding areas for key search terms and all the surrounding areas. Previous SEO attempts have failed to achieve this with another SEO company.

Strategy

The strategy was to take the content of the existing website and strengthen the look with a modern design that engages with visitors and flows nicely, whilst at the same time build in very strong onsite SEO.

Approach

Whilst the client achieved a reasonable SERPs result wit the existing website, in the end the existing structure and foundation of the website was not good enough get the P1 slot and replicate for other towns. So we agreed to redesign and rebuild the website with strong SEO. This enabled us to get the results quicker and therefore deliver value now and for any spend going forward.

Website

See the full locksmith website for HalesLocks  https://haleslocks.com/

The Process

Getting the process right gets the website & SEO right!

Website Analysis

Understand how the existing website performs in terms of hosting, speed and content is carried out and benchmarked against the competition in the area using various analysis tools and manual reviews.

Keyword Research

We separate the wheat from the chaff to understand what search terms potential customers in the Bradford and surrounding areas use to find locksmith services. We then work with the locksmith to see what services are most important to be found for.

Content Writing

Content is king so the cliche goes. This is never more true than in the highly competitive locksmith market. We make sure that we get the right balance between imagery and content and that both are optimised for search terms and conversions to contact.

Website Optimization

Google and Bing are looking for fresh content to supply result to their clients with. As part of an ongoing hosting and SEO package we can continually optimise your website. this is proven to maintain your rankings and engage with visitors.

HalesLocks - locksmiths in Sidcup

Case Studies

During autumn / winter 2020 we will be adding more case studies. Here are just a few.